High Road Capital Partners... among the best of the next generation of alternative asset managers... —Buyouts Magazine, August 16, 2010
  • High Road Capital Partners’ portfolio company Dowden Health Media completes add-on acquisition

  • NEW YORK, June 9, 2011 – High Road Capital Partners( announced today that its portfolio company Dowden Health Media has completed the acquisition of Priority Integrated Marketing, a provider of custom content marketing, e-mail marketing, social media marketing, website design and development, and search engine optimization services to healthcare providers and financial institutions.

    Priority will become part of Dowden’s Custom Media Group, which develops custom editorial content and supports the print and online marketing needs of hospitals throughout the United States. Dowden was acquired by High Road and management in December 2010.

    “Hospitals and financial institutions are increasingly utilizing social media and interactive marketing to deepen their customer relationships and gain new customers. Together, Dowden and Priority offer their clients a broad array of innovative, integrated marketing solutions,” said Jeff Goodrich, a High Road Partner.

    “This acquisition gives us the increased vision, resources, and speed of implementation needed to meet the opportunities, challenges, and complexities of today’s healthcare and financial services industries,” said Jim Hughes, CEO of Dowden Health Media. “We are delighted to have Priority’s President Jim Larranaga, COO Kathryn Hammond, and the rest of the Priority team joining Dowden as we continue to build a leading provider of marketing services across major verticals.”

    “Dowden and Priority offer complementary areas of marketing expertise, and with this acquisition we can deliver a broader range of products and services to clients,” noted Jim Larranaga, President of Priority Integrated Marketing.

    The Priority acquisition closed on June 6, 2011. Financing for the transaction was provided by Fifth Third Bancorp. Transaction consideration was not disclosed. Jeff Goodrich, Partner, and Ben Schnakenberg, Principal, led the transaction for High Road. Also working on the transaction from High Road were Partner William Hobbs and Associate Paul Langley. The Jordan, Edmiston Group, Inc. advised Priority’s sellers.

    High Road has completed 13 transactions – seven platform investments and six add-on acquisitions – for its debut fund, High Road Capital Partners Fund I, LP, since June 2008.

    For further information, please contact Bob Fitzsimmons of High Road Capital Partners at (212) 554-3265.

    Dowden Health Media

    Dowden Health Media is a provider of pharmaceutical and hospital marketing services. The company has three divisions: Dowden Custom Media, a provider of both print and online marketing services primarily to hospitals; Dowden Medical Communications Group, a provider of promotional medical education communications services to pharmaceutical companies through Medical DecisionPoint, LLC and Convergent Health Solutions, LLC; and eCrossings Media, a provider of digital marketing and technology solutions. Dowden is headquartered in Montvale, New Jersey. Further information about Dowden is available at

    Priority Integrated Marketing

    Priority Integrated Marketing provides healthcare and financial marketing services to organizations nationwide. Founded in 1983 and located in Minneapolis, Minnesota, Priority helps its clients reach their audience and deliver results through content marketing, custom publishing, email marketing, website design and development, social media marketing and search engine optimization. More information about Priority Integrated Marketing is available at

    High Road Capital Partners

    High Road Capital Partners is a private equity firm focused on smaller middle market transactions. High Road was formed in 2007 and currently manages over $150 million of committed capital. High Road focuses on niche-leading companies with revenues of $10 million to $100 million and EBITDA of $3 million to $10 million. Once acquired, High Road works in partnership with management to take the companies to the next level, with the expectation of doubling or tripling EBITDA during the course of its ownership through a combination of organic growth initiatives and add-on acquisitions. More information on High Road is available at